MarketingSherpa Podcasts


Jesse Lipson provides a sneak peek to his Selling Online Subscription Summit Case Study presentation, which is about the development of his subscription business modeling tools and how these models can help in understanding the business and projecting future subscriber numbers.

 

Increase B-to-B Customer Demand with Proven Techniques and Strategies at 5th Annual B-to-B Demand Generation Summit.

MarketingSherpa Demand Generation Summit

Product Details

Pub Date Apr 2008
Publisher MarketingSherpa
Store ID #30455
About MarketingSherpa

Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.

Marketers read our exclusive Case Study newsletters every week, and thousands attend our annual Summits on email, subscription sales, and b-to-b marketing.