Michael Veit is presenting at this year's B-to-B Demand Generation Summit the Case Study "Optimizing a Paid Search Marketing Program through Testing and Measurement." In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing campaigns.
| Pub Date | Oct 2008 |
| Publisher | MarketingSherpa |
| Store ID | #30455 |
