MarketingSherpa Podcasts

Cover of Interview with Jesse Lipson, CEO, ShareFile

Interview with Paul Larsen, Payments & Operations Consultant



Paul Larsen is an independent credit card payment consultant who specializes in recurring billing strategies. He discusses the challenges that subscription companies are facing as well as practices and proven techniques to maximize the effectiveness of your recurring billing. Paul’s Selling Online Subscription Summit Case Study is titled “The Payments Minefield: Developing a Strategy for Success in a Softening Economy.”

Increase B-to-B Customer Demand with Proven Techniques and Strategies at 5th Annual B-to-B Demand Generation Summit.

MarketingSherpa Demand Generation Summit

Product Details

Pub Date Apr 2008
Publisher MarketingSherpa
Store ID #30455
About MarketingSherpa

Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.

Marketers read our exclusive Case Study newsletters every week, and thousands attend our annual Summits on email, subscription sales, and b-to-b marketing.