Hunter Boyle has been testing the idea of sending campaigns at the brink of dawn and in the wee hours of the morning. The results were surprising, to say the least.
He provides insight about time-of-day emailing, the potential for geographical segmentation and other intriguing thoughts about increasing campaign response.
| Pub Date | Nov 2008 |
| Publisher | MarketingSherpa |
| Store ID | #30455 |
