The downturn in the economy is making it tough on the marketing community — especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February?
Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies – with the average decrease around 20%.
| Pub Date | Sep 2008 |
| Publisher | MarketingSherpa |
| Store ID | #30455 |
