Diana Voigt talks about what she's learned over eight years of doing Halloween-themed email marketing. Diana provides insight into how marketers of all stripes can take advantage of the season, while incorporating its themes into their email campaigns that promote their normal line of products.
She shares advice about subject lines, design elements, the best Halloween season send times and major pitfalls to avoid.
| Pub Date | Sep 2008 |
| Publisher | MarketingSherpa |
| Store ID | #30455 |
