MarketingSherpa Podcasts

Cover of Interview with Jesse Lipson, CEO, ShareFile

Interview with Dawn Brister, Integrated Marketing Communications Manager, Cisco



Dawn Brister will be presenting the Case Study “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%.” In this interview she discusses different types of contests and how to evaluate the best ones for your marketing goals.  This year Cisco freshened its awards program and Dawn talks about different strategies to get around list fatigue, and ways to increase not only the quantity but the quality of contest entries.

Discover the Latest Research and Case Studies on Successful Email Programs at MarketingSherpa Email Summit '09

MarketingSherpa Em@il Summit '09

Product Details

Pub Date Sep 2008
Publisher MarketingSherpa
Store ID #30455
About MarketingSherpa

Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.

Marketers read our exclusive Case Study newsletters every week, and thousands attend our annual Summits on email, subscription sales, and b-to-b marketing.