MarketingSherpa Podcasts


The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director Stefan Tornquist talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports. This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks and standards for success and one–half inspiration with explorations of what’s working, what’s not and what’s on the horizon.

Improve Your B–to–B Technology Conversions with Real–Life Data from Thousands of Marketers and Business Technology Buyers

2008-09 Business Technology Marketing Benchmark Guide

Product Details

Pub Date May 2008
Publisher MarketingSherpa
Store ID #30455
About MarketingSherpa

Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.

Marketers read our exclusive Case Study newsletters every week, and thousands attend our annual Summits on email, subscription sales, and b-to-b marketing.